Senszio

Senszio are an extraordinary global men's tailors. Garments are made by master craftsmen and delivered anywhere in the world

Brief

Senzsio is a global tailoring brand that creates luxury bespoke suits for its high-end clientele. Customers can attend numerous trunk shows throughout the year at locations across the world and receive personal styling advice, choose from a wealth of fabrics and have their measurements taken for their garment of choice.

A key element of the re-brand was the website which needed to be updated to reflect the new brand positioning. The website needed to have several new features, the most important being the Custom Online feature which was carefully considered and created as a wireframe first, and then turned into a basic prototype to ensure that the UX was correct for the customer.

The Custom Online feature would enable users, both new and existing to go online and create their own garments from the comfort of their own home and still being able to choose from a wide range of styles, fabrics and options.

The use of subtle movements, beautiful transitions combined with the new art direction and stills from the Fall/Winter 2018 shoot, the website has been elevated to a stylish, contemporary destination for new and old customers alike.

Credits
I was Lead Digital Designer on this project whilst working at Deep. Photography All Rights Reserved © Senszio.

+31%

DWELL TIME

-53%

BOUNCE RATE

+59%

ORGANIC USERS

The ‘Custom Online’ feature allows complete customisation of garments, users can create a suit from scratch and pick from over 3000 fabrics to create their perfect suit.

Customers, both returning and new can book an appointment with a tailor visiting their city – specifying a time suited to their requirements.